Project Overview
In 2026, Terra & Hearth, a digitally native lifestyle brand selling sustainable and artisan homewares and apparel, was facing slow growth despite having strong website traffic and an active social media presence. The brand’s conversion rate was only 1.2%, and cart abandonment had reached 78%.
To solve this problem, AMG Innovative partnered to implement a structured, data-driven funnel optimization strategy. Using its expertise in Experience Design & Conversion Optimization, AMG Innovative carefully analyzed customer behavior, identified friction points in the buying journey, and redesigned the online experience. The strategy also included Digital Strategy & Transformation to align marketing, user experience, and performance systems for measurable business growth.
Objective
The main goal of this project in 2026 was to increase website conversion rates and reduce cart abandonment. The brand also wanted to improve mobile checkout performance and ensure marketing campaigns matched the website experience. AMG Innovative focused on enabling data-driven decision-making using AI, Data & Insight Platforms, allowing the brand to understand user behavior more clearly. At the same time, Process Automation & Workflow Optimization was introduced to streamline marketing automation and retargeting campaigns, helping convert more visitors into customers.
Audit & Discovery
During the audit phase, AMG Innovative conducted a full-funnel diagnostic, analyzing user behavior from the moment customers clicked on ads until checkout completion. The analysis revealed fragmented user journeys, inconsistent messaging, and unclear navigation paths. Mobile users had significantly lower conversion rates, and there were gaps in behavioral analytics that made it difficult to understand where customers were dropping off.
By leveraging AI, Data & Insight Platforms, AMG Innovative uncovered key performance bottlenecks and identified opportunities for structured improvement.
Identifying Opportunities & Strategic Improvements
Based on the insights gathered, AMG Innovative redesigned the shopping journey using Experience Design & Conversion Optimization principles to simplify calls-to-action and improve user flow. Personalized product recommendations and “Quick Add to Cart” features were introduced to enhance engagement. Checkout was optimized with guest checkout options, auto-fill forms, and multiple payment gateways. Marketing campaigns were aligned with landing pages under a unified Digital Strategy & Transformation framework to ensure consistent messaging. Additionally, automation layers were implemented using Process Automation & Workflow Optimization to support retargeting and performance tracking.
Implementation Approach
In 2026, AMG Innovative implemented the solution in structured phases. First, a detailed funnel audit and journey mapping exercise identified high-friction points affecting conversions. Second, the brand experience was redesigned with a conversion-focused layout, clearer navigation, and a unified brand voice. Third, performance marketing alignment ensured that ad copy matched landing page messaging to reduce confusion and improve user trust.
Fourth, checkout optimization reduced steps from five to two, significantly improving mobile performance. Finally, AMG Innovative implemented analytics and automation systems through AI, Data & Insight Platforms, integrating Google Analytics 4, behavioral heatmaps, and automated retargeting flows for abandoned carts and repeated product views.
Transformation Impact (Before & After Results)
Before the transformation, Terra & Hearth had a 1.2% conversion rate, 78% cart abandonment, fragmented user journeys, slow mobile checkout, and limited behavioral insights.
After six months of implementation in 2026, the conversion rate increased by 48% (from 1.2% to 1.8%), cart abandonment dropped by 35%, and average order value increased by 22% due to cross-selling strategies.
Mobile checkout became 60% faster, and retargeting campaigns achieved a 3.5x return on ad spend (ROAS). These measurable results proved the effectiveness of combining user experience improvements with automation and data intelligence.
Summary
In 2026, AMG Innovative helped Terra & Hearth transform its e-commerce performance by aligning data, design, and digital systems. Through Experience Design & Conversion Optimization, Digital Strategy & Transformation, AI, Data & Insight Platforms, and Process Automation & Workflow Optimization, the brand eliminated friction points, improved personalization, and integrated automation for measurable revenue growth.
The project successfully shifted Terra & Hearth from passive online engagement to an optimized, revenue-driven digital commerce model, demonstrating that a human-centered and insight-driven approach can unlock full e-commerce potential.
Voices of Partnership, Trust, and Transformation
Working with AMG Innovative has been a game-changer for our business. Their team delivered exactly what they promised—high-quality results, clear communication, and real growth. From strategy to execution, everything was handled with professionalism and expertise.
